The Flow of the River
Just as a river is born from a spring, expands, and transforms along its course until it flows into the sea, we build and propagate our story.
“The Flow of the River” is a creative and strategic method I developed to guide the project creation process. Inspired by the fluid nature of rivers, it leads us through essential steps, ensuring our projects flow with purpose and achieve meaningful results.
In this process, we delve into the customer journey, exploring their needs, desires, and aspirations. As we progress, we gather insights, shape ideas, and create solutions that unfold like tributaries toward our ultimate goal: a successful project and a memorable experience for the client.
Explore the stages
of the process:
01 - Source
We begin with a deep dive into the client’s needs. Conducting research to fully understand the brand, its values, goals, and its target audience.
A comprehensive approach to thoroughly understand how design will contribute to positioning the brand in the market.
03 - Riverbank
Where the river meets the land, transformation occurs: the ideas developed take shape as concrete proposals, ready to be delivered to the client.
02 - Riverbed
for ideas. From the spark that is extracted from the ‘Source’, we initiate the creative journey.
Art and design are languages used to express what is shaped at the magical source, bringing forth the best solutions through the creation of visual identities, stamping, illustrations, and animations.
04 - River mouth
Where the waters pour out, the river expands: at this stage, we reach the market. We deliver the project to the client and prepare the final files, ready for their expansion in the market.
